MCL Project - Pak 'N Save Tamatea

A few months ago I was commissioned by MCL to shoot some external and internal images of the newly completed Tamatea Pak 'n Save store near Napier.

As soon as MCL asked me to shoot this building, one idea immediately sprang to mind... Shooting the Pak 'n Save yellow building against a contrasting blue sky!

As Photographers, we are in the business of understanding both light and colour theory. Within the RGB (Red, Green and Blue) colour model, blue and yellow are complementary colours, so choosing to shoot the external images at a time of day so as to achieve this colour palette was no accident.