Case Study: Website & Product Photography for Regal Furniture

Simon from SCP delivers photography for Regal Furniture that is tailored to suit their unique requirements and the expectations of their target audiences. With energy, efficiency and innovation, SCP accurately captures the way Regal work, the environment they work in, and most importantly of all, the high-end commercial furniture they produce.

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SCP Shoot for Richard James Jewellers

Having recently rebranded and moved premises, Hastings-based Richard James Jewellers (formerly Heards Jewellers) contracted Simon Cartwright Photography to capture the fine intricacies of the their custom-made jewellery, along with the design and manufacturing process of the craftsman that created them.

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Product Photography for Boyce Podiatry

I recently photographed some foot care products for Boyce Podiatry in Havelock North for inclusion on their website. 

With product photography, accurate colour representation is critical. Designers who design a product colour scheme and packaging expect a true representation of the colour palette when marketing and advertising photography is undertaken.

To ensure I achieve accurate colour representation for my clients, I use a colour calibrated monitor for processing my images, this is checked and re-calibrated regularly.  It is also important to use correctly colour profiled editing software which takes into account any given lighting scenario or white balance, I.e. studio lighting, daylight, tungsten lighting, etc. and the camera/ lens combination used.

If you wish to discuss photography for your own products, please give me a ring on 021 0824 6455 or email me here


Gehwol Products

Norsewear - Product Imagery

Over the last couple of months we've been beavering away shooting new marketing images for Norsewear.

Tank Marketing & Design in Napier were tasked with undertaking this project and to date we've shot and clear-cut a wide range of products, including socks, hats, gloves and other apparel.  

We've also been busy shooting in the great outdoors - on farms, the top (and bottom) of Te Mata Peak, by the Tuki Tuki River and in Havelock North to capture the products in their 'natural' environments.

Many thanks to Nat, Steve and Nicky at Tank Marketing & Design, our great client Bruce Keatley at Norsewear and of course to my assistant Loren.

Projects like this require a team of people who operate on the same wavelength, and have the same goal in mind, I think we very much achieved that on this project!

100% Kiwi...

Today I had a little bit of free time towards the end of the day, so I thought I'd start to shoot some products for my portfolio.

It's good fun shooting this type of image, it's a lot more technical in terms of studio lighting than most of the photography I undertake.

It's always good to push your boundaries, learn new things and turn out some different images from the norm...