SCP Shoot for MTF Finance (Hastings)

The Client:

MTF Finance (Hastings). MTF offers vehicle finance via motor vehicle dealerships throughout New Zealand.

Date, Time & Location:

Mid-June winter sunrise circa 7.30am atop Te Mata Peak, Havelock North, Hawke's Bay, NZ.

The Brief:

SCP was tasked with capturing MTF competition winner Zirk receiving a $5000 travel voucher prize for a social media post. MTF branding components were required in the shot, which had to be free from visual non-brand 'noise' such as random objects, other vehicles and people. The image also needed a snappy turnaround for timely social media publishing.

It was also suggested a staff member appear in the shot and perhaps Zirk could be seated on his beloved motorcycle, which was purchased with finance from MTF Finance (Hastings). Ultimately, the shot needed to 'pop' without looking corny while standing out from competing content within the cluttered social media space.

SCP's Solution:

Simon from SCP considered the client's brief before developing an approach to the shoot that would result in more than just another mug shot of a competition winner. Simon also wanted to inject an iconic and local Hawke's Bay feel into the image. And there's no better time and place to do this than Te Mata Peak during the golden hour of sunrise.

The Result:

Simon, Zirk and MTF staff Emily and Michael met at the peak's summit at 6.30am, an hour before sun up. Emily and Michael arrived in an MTF-branded vehicle (sparkling clean for the shoot) along with a crafty prop in the way of an inflated aeroplane and, of course, the $5000 travel voucher for Emily to present to Zirk.

SCP's portable studio strobe lighting (held by Michael as impromptu assistant in a strong southwester) was used to satisfy the key brief requirement for the subjects to 'pop' out of the background. Canon camera equipment was chosen for the shoot, and the final image(s) were post-produced in the enterprise-level applications Adobe Lightroom and Photoshop.

The resulting image was shot from a slightly elevated position (by standing on the tailgate of SCP's trusty Toyota HiLux) with the foreground subjects perfectly rim lit by the rising sun. A background vista profiling the majestic and defining peaks along with the Pacific Ocean beyond set the scene perfectly and made the shot immediately identifiable as Hawke's Bay.

Needless to say, the client was extremely happy with the outcome, which generated plenty of engagement on social media.

Source: https://www.facebook.com/MTFFinance/photos...