Case Study: Capturing & Depicting Water Testing Hawke's Bay

SCP began working with Water Testing Hawke's Bay (WTHB) late in 2018 as General Manager Cynthia Bowers began a marketing drive to build awareness about the services WTHB provide to a range of clients including residential and lifestyle-block owners, farms, wineries, industrial manufacturers, public pools, and local government.

WTHB is one of New Zealand's leading regional bacteriological water-testing and analysis laboratories. They are independently owned and with scientific rigour, reliability and consistency, provide certainty and peace-of-mind when it comes to knowing what's in their clients' water.

Defining Business Essence With Imagery

Simon from SCP was verbally briefed and tasked with capturing and depicting the essence of WTHB: their people; the work they do, the technical equipment and laboratory they use, along with at-work shots of WTHB staff interacting with the public, carrying our water sampling in the field and the subsequent water testing in the lab.

"We wanted the new imagery to come across as fresh and refined in keeping with clean and safe water. And that's exactly what we got from Simon at SCP Photography. Simon knew what needed to be done to achieve great results. He's extremely efficient and reliably delivers a great product every single time."

Cynthia Bowers, General Manager – Water Testing Hawke's Bay.

Sampling at Clive River, Hastings

Photography For Marketing Purposes

Simon shot several categories of imagery, both on location around Hawke's Bay and at WTHB's premises in Hastings using both natural ambient and portable studio light in outdoor settings, and studio lighting indoors. A suite of photography was required for both print and digital applications including leave-behind brochures, website banners and online staff bio profiles. Image categories were:

  • Field staff member water sampling at Clive River and a group shot at Awatoto Beach alongside branded vehicles.

  • Lab staff receiving samples from a customer and booking in for testing.

  • Staff working in the Hastings water-testing laboratory.

  • Head and shoulder shots of key staff for website profiles – both isolated (clear-cut) and with backgrounds.

  • Existing water-related SCP stock imagery for website banners, eg. a flowing Tuki Tuki river in autumn.

The WTHB Sampling Team

The WTHB Sampling Team

Using Natural Ambience & Introducing Light

Staff head and shoulder bio shots were shot at WTHB's office in Hastings with studio lighting and a plain portable background. Images were then clear-cut to remove the subjects from this artificial background before being replaced with a clean water background. Images were then supplied to WTHB as clear-cut and with the replaced water background.

"Simon is a brilliant communicator and has been highly responsive to WTHB's needs. At the outset he developed a friendly and relaxed relationship with our staff by spending the time to understand who we are and what we do, which has resulted in photography that captures our business, our people and our ethos perfectly."

Cynthia Bowers, General Manager – Water Testing Hawke's Bay.

Key staff members, photographed against a plan back-drop and clear-cut to replace the background

Key staff members, photographed against a plan back-drop and clear-cut to replace the background

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Creativity & Flexibility Key To Great Imagery

SCP took a creative and flexible approach to WTHB's photography, responding to the client’s needs as required. For instance, not everything can be planned well in advance. Sometimes a client will realise they require the services of a photographer 'on-the-fly'. SCP is receptive and responsive to such requests, arranging shoots and producing imagery in a timely manner to assist in marketing collateral that works.

"Simon has an innate ability to understand his client's needs and capture a business's core with authentic photography. There have been times I've called him at the drop of a hat and he's delivered without a hitch. For instance, not much gets done a week out from Christmas but Simon was not only able to fit in a photography session at very short notice but he also delivered the post-produced imagery prior to the holiday break!" 

Cynthia Bowers, General Manager – Water Testing Hawke's Bay.

Laboratory staff checking-in samples

Laboratory staff checking-in samples

WTHB Laboratory

WTHB Laboratory

Next-Level Professionalism At All Times

SCP strives to a full service that goes well beyond the photography itself. Not all photographers are able and willing to isolate (clear-cut) shot images but SCP provides this as an essential component of their services. Also, SCP works closely with other creative professionals such as designers, copywriters and website developers, making the marketing process so much easier for the client.

"For me the real endorsement of SCP's work comes from the sense of pride the WTHB team now have in the marketing collateral we've developed. And, when your team is onboard with what you're doing at a management level, you have the best possible platform to build a prosperous future for your business."

Cynthia Bowers, General Manager – Water Testing Hawke's Bay.

Interested in talking to SCP about your website or other business photography? Simon would love to hear from you! Simply give him a buzz on 021 0824 6455 or flick an email to simon@scphotography.co.nz