Case Study: Website & Product Photography for Regal Furniture

Simon from SCP delivers photography for Regal Furniture that is tailored to suit their unique requirements and the expectations of their target audiences. With energy, efficiency and innovation, SCP accurately captures the way Regal work, the environment they work in, and most importantly of all, the high-end commercial furniture they produce.

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SCP Shoot for Richard James Jewellers

Having recently rebranded and moved premises, Hastings-based Richard James Jewellers (formerly Heards Jewellers) contracted Simon Cartwright Photography to capture the fine intricacies of the their custom-made jewellery, along with the design and manufacturing process of the craftsman that created them.

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New Photography for Central Districts Pest Control

Nicky from Grundy Productions came to me before Christmas and said that they were working with Rob Brenstrum and the guy's at Central Districts Pest Control (CDPC) to shoot a new marketing video.  She asked if we were available to shoot some still images of the guy's at work, and at play for their new website which was being developed by eDesign and which could also be used for social media, an opportunity which we jumped at! 

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Product Photography for Boyce Podiatry

I recently photographed some foot care products for Boyce Podiatry in Havelock North for inclusion on their website. 

With product photography, accurate colour representation is critical. Designers who design a product colour scheme and packaging expect a true representation of the colour palette when marketing and advertising photography is undertaken.

To ensure I achieve accurate colour representation for my clients, I use a colour calibrated monitor for processing my images, this is checked and re-calibrated regularly.  It is also important to use correctly colour profiled editing software which takes into account any given lighting scenario or white balance, I.e. studio lighting, daylight, tungsten lighting, etc. and the camera/ lens combination used.

If you wish to discuss photography for your own products, please give me a ring on 021 0824 6455 or email me here


Gehwol Products

Norsewear - Product Imagery

Over the last couple of months we've been beavering away shooting new marketing images for Norsewear.

Tank Marketing & Design in Napier were tasked with undertaking this project and to date we've shot and clear-cut a wide range of products, including socks, hats, gloves and other apparel.  

We've also been busy shooting in the great outdoors - on farms, the top (and bottom) of Te Mata Peak, by the Tuki Tuki River and in Havelock North to capture the products in their 'natural' environments.

Many thanks to Nat, Steve and Nicky at Tank Marketing & Design, our great client Bruce Keatley at Norsewear and of course to my assistant Loren.

Projects like this require a team of people who operate on the same wavelength, and have the same goal in mind, I think we very much achieved that on this project!

Pacific Powder Coating - New Website Images

Stefan at Empire Design referred us to Joe at Pacific Powder Coating in Onekawa, Napier.  They were having a new website developed by James and his team at Webfox, also in Napier, so were wanting some great photography for the new site.

As soon as I started to scope the project with Joe at PPC my eyes lit up at the thought of doing some cool back-lit images of the powder being sprayed onto products.  A great opportunity to shoot some vibrant, eye catching imagery!  

Around 30 images were supplied to PPC to provide them with images for the new site and also as collateral for future use.

Strata Group Marketing Images

Havelock North based Attn! Marketing have been working closely with Hastings and Christchurch based Consulting Structural Engineers, Strata Group to produce their new marketing brochure for New Zealand.

As a photographer it's been a great project to have been a part of, with many different types of images needing to be captured.  These range from aerial images which I photographed by drone, to ground based images of various projects which Strata Group have been involved with in recent times.  I also got to check out Strata's fantastic new office in Hastings and photograph images of the staff doing what they do best...

For more info, check out Strata at