Is Your Brand Ready for the Summer Rush?
As we roll into August, now is the time for NZ businesses to start to get their branding sharp and ready for the busy Spring and Summer seasons ahead.
Whether you’re in tourism, retail, wine, hospitality, construction, trades or professional services (the list goes on…), spring and summer brings opportunity, but only if your visuals are working as hard as you are.
Over the last 10+ years, I’ve worked with a huge range of clients, from SME’s to some of NZ’s largest organisations. One thing they all have in common is that when they invest in timely brand photography, most see a better sales return from their marketing collateral - websites, social media, and print, etc.
Recent Brand photography for Woodhams & Walker Dental in Havelock North
The team needed a set of versatile, high-quality images that could be used across their website, social media, and printed materials. Specifically, they were after:
Team portraits that felt genuine and relaxed
Interior shots of the clinic
Candid interactions with patients
Brand-supporting imagery that matched their clean, calm aesthetic
“We all had an amazing experience, everyone is super happy with how the photos turned out!”
Annalysa Corby, Woodhams & Walker Dental
Why start now?
September and October is a sweet spot for capturing fresh visuals. You can get great light, the vibe is optimistic, and you’ll be ahead of the holiday rush. If you need updated staff portraits, team photos, or marketing imagery for your website or promo campaigns, now’s the time to do it!
What makes a good brand shoot?
It all starts with clarity. What story are you telling? Who are your clients?
Clarity and consistency is what a good brand shoot delivers. So, what can you do now:
Review your website and socials, are your photos current and on brand?
Download my Brand Photography Starter Guide - link at bottom of the page - to help get clarity on your goals, locations, timing, and the kind of images that will work the hardest and ensure you get the best bang for your buck.
Book your shoot early before summer slots fill up.
Recent Brand photography for WoolLife
I recently worked with WoolLife to create product and lifestyle imagery using a combination of traditional photography, and AI imagery for their online store. Their feedback?
“The product and lifestyle imagery came out exactly as we needed - high quality, clear, and crafted with care to highlight every cosy detail.”
Gavin Mentzer, Managing Director, WoolLife
