Matariki offers a natural moment to pause, reflect, and look ahead. It's also the perfect time to review whether your business photography still reflects who you are today. If your team, services, premises, or clients have changed, your imagery may no longer be telling the right story. Here's why a mid-year photography review can help Hawke's Bay and Taupō businesses start the second half of the year with confidence.

Good architectural photography starts well before the shoot. Whether you're preparing images for a tender, a design award submission, or a property marketing campaign, the brief you give your photographer shapes everything that follows. Here's what I've learned about setting a shoot up for results that actually work for you.

Wondering what NZIPP accreditation means for your business or event? Here's what the qualification actually involves, and why it matters when you're choosing a professional photographer.

Thinking about personal branding photography in Hawke's Bay or Taupō? Here's what a session involves, what you walk away with, and why it matters. Find out more.

A new financial year means fresh marketing decisions. Here's why professional photography should be at the top of that list for Hawke's Bay and Taupo businesses.

Simon Cartwright Photography is now more available to Taupō businesses, offering commercial, event, and headshot photography across the central North Island.

An outdated team photo costs more than you think. Here's why Hawke's Bay businesses are investing in fresh, on-brand portraits, and what it actually involves.

The Profit Unleashed presented a special, one off Sport edition, staged at McLean Park on the eve of the pre season NRL clash between the Warriors and Manly. This exclusive Friday night event brought together an exceptional line up of sporting legends, including NRL Legends and Hall of Famers Keiran Foran, Steve Menzies, Cliff Lyons, along with New Zealand netball legend and HB local Irene Van Dyk

In a world obsessed with “content,” brands are starting to forget what great imagery really does. Photography isn’t just about filling a feed, it’s about building visual credibility that lasts. Here’s why crafted photography still outperforms content creation, every time.

Conferences are where ideas are shared, partnerships formed, and brands come to life. Capturing that energy requires experience, timing, and attention to detail. At the 2025 Customs Brokers & Freight Forwarders Federation Conference, I had the privilege of photographing delegates, speakers, and celebrations — earning praise from MC Greg Ward for a seamless, professional approach.

The new Hawke’s Bay Regional Research & Archives Centre is both a vital archive and a bold architectural statement. I photographed the building at dawn to reveal its form and textures, then used AI to animate the imagery — bringing the play of light and shadow to life.

Google’s AI-powered search is rewriting the rules for online visibility. With AI Overviews summarising answers directly in search results, businesses face a new challenge: fewer clicks from generic searches. The key to staying visible and attracting qualified clients now lies in building clear, authoritative content and investing in high-quality visuals that get you cited by AI. This post outlines your new strategic baseline for success.

Hastings District Council has won at the NZ Events Association Awards for the 2025 Hastings Meatball Festival. Rooted in Dutch tradition and first made famous at Hastings’ Lilac Bakery in the 1950s, the meatball has become a local icon. I had the privilege of photographing the vibrant festival celebrations in March 2025.

Your headshot is often the first impression people have of you. Learn what to wear, how to prepare, and why a fresh business portrait builds trust.

At dawn, the Hastings community gathered to bless and reopen the new Moteo–Puketapu Bridge, a vital link lost to Cyclone Gabrielle. From the emotional procession across the river to the joy of reconnecting, this milestone event symbolised resilience and recovery, and I had the privilege of capturing it through my lens.

Honoured to celebrate a big week at the 2025 NZIPP IRIS Awards in Christchurch, bringing home 2 Silver Distinctions, 5 Silvers, and 4 Bronzes across multiple categories – and being named a finalist for New Zealand Professional Travel Photographer of the Year award!

As we roll into August, now is the time for NZ businesses to start to get their branding sharp and ready for the busy Spring and Summer seasons ahead. Get your FREE Brand Photography Starter Guide HERE!

Last night, I had the privilege of photographing the 2025 ExportNZ ASB Hawke’s Bay Export Awards, an evening that brought together some of the most innovative and hard-working businesses from across the region.

As of late May and early June 2025, the New Zealand Office of the Privacy Commissioner (OPC) introduced new guidance regarding photographing and filming children at events. Here’s what’s new…

March 2025 saw Hawke’s Bay come alive with the vibrant energy of the Food and Wine Classic (F.A.W.C!), a festival that has firmly established itself as a cornerstone of New Zealand’s culinary calendar. Over ten days, the region played host to more than 30 events, each offering a unique blend of local flavours, international inspirations, and the unmistakable charm of Hawke’s Bay’s landscapes.