Does commercial photography in Hawke's Bay and Taupo really slow down before an election, or does it just feel that way?

AI tools like ChatGPT and Google's AI overviews are changing how businesses get found online, and your photography plays a bigger part in that than you'd think. Here's what Hawke's Bay and Taupo businesses need to fix first, and why a stock photo might be quietly costing you visibility.

Planning accommodation photography in Hawke's Bay or Taupo? Here's how resorts, motels, lodges and Airbnb hosts can prepare for the best results.

Architecture, aerial and event photography for Jennian Homes HB's new show home at Iona, Havelock North, including launch event coverage and a promotional video reel with Ben Firman of Engage Media.

On Sunday evening in Christchurch, I was named Master of Photography with Distinction by the NZIPP, the culmination of a decade behind the camera and a run of Iris Award results building year on year. Here's what the accreditation actually means, and why it matters for anyone across Hawke's Bay, Taupo, or the wider North Island choosing a photographer for their next project.

Behind the lens on the new Taradale Police Station, a striking example of architectural photography in Hawke's Bay for facade specialist Insol.

Matariki offers a natural moment to pause, reflect, and look ahead. It's also the perfect time to review whether your business photography still reflects who you are today. If your team, services, premises, or clients have changed, your imagery may no longer be telling the right story. Here's why a mid-year photography review can help Hawke's Bay and Taupō businesses start the second half of the year with confidence.

Good architectural photography starts well before the shoot. Whether you're preparing images for a tender, a design award submission, or a property marketing campaign, the brief you give your photographer shapes everything that follows. Here's what I've learned about setting a shoot up for results that actually work for you.

Wondering what NZIPP accreditation means for your business or event? Here's what the qualification actually involves, and why it matters when you're choosing a professional photographer.

Thinking about personal branding photography in Hawke's Bay or Taupō? Here's what a session involves, what you walk away with, and why it matters. Find out more.

A new financial year means fresh marketing decisions. Here's why professional photography should be at the top of that list for Hawke's Bay and Taupo businesses.

Simon Cartwright Photography is now more available to Taupō businesses, offering commercial, event, and headshot photography across the central North Island.

An outdated team photo costs more than you think. Here's why Hawke's Bay businesses are investing in fresh, on-brand portraits, and what it actually involves.

The Profit Unleashed presented a special, one off Sport edition, staged at McLean Park on the eve of the pre season NRL clash between the Warriors and Manly. This exclusive Friday night event brought together an exceptional line up of sporting legends, including NRL Legends and Hall of Famers Keiran Foran, Steve Menzies, Cliff Lyons, along with New Zealand netball legend and HB local Irene Van Dyk

In a world obsessed with “content,” brands are starting to forget what great imagery really does. Photography isn’t just about filling a feed, it’s about building visual credibility that lasts. Here’s why crafted photography still outperforms content creation, every time.

Conferences are where ideas are shared, partnerships formed, and brands come to life. Capturing that energy requires experience, timing, and attention to detail. At the 2025 Customs Brokers & Freight Forwarders Federation Conference, I had the privilege of photographing delegates, speakers, and celebrations — earning praise from MC Greg Ward for a seamless, professional approach.

The new Hawke’s Bay Regional Research & Archives Centre is both a vital archive and a bold architectural statement. I photographed the building at dawn to reveal its form and textures, then used AI to animate the imagery — bringing the play of light and shadow to life.

Google’s AI-powered search is rewriting the rules for online visibility. With AI Overviews summarising answers directly in search results, businesses face a new challenge: fewer clicks from generic searches. The key to staying visible and attracting qualified clients now lies in building clear, authoritative content and investing in high-quality visuals that get you cited by AI. This post outlines your new strategic baseline for success.

Hastings District Council has won at the NZ Events Association Awards for the 2025 Hastings Meatball Festival. Rooted in Dutch tradition and first made famous at Hastings’ Lilac Bakery in the 1950s, the meatball has become a local icon. I had the privilege of photographing the vibrant festival celebrations in March 2025.

Your headshot is often the first impression people have of you. Learn what to wear, how to prepare, and why a fresh business portrait builds trust.