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Event

The Profit Unleashed - Sport Legends Special

Event

The Profit Unleashed presented a special, one off Sport edition, staged at McLean Park on the eve of the pre season NRL clash between the Warriors and Manly. This exclusive Friday night event brought together an exceptional line up of sporting legends, including NRL Legends and Hall of Famers Keiran Foran, Steve Menzies, Cliff Lyons, along with New Zealand netball legend and HB local Irene Van Dyk

Event

Business, Brand, Marketing

Photography Builds Brands. Content Just Feeds Them.

Business, Brand, Marketing

In a world obsessed with “content,” brands are starting to forget what great imagery really does. Photography isn’t just about filling a feed, it’s about building visual credibility that lasts. Here’s why crafted photography still outperforms content creation, every time.

Business, Brand, Marketing

Capturing the Energy of Business Conferences

Conferences are where ideas are shared, partnerships formed, and brands come to life. Capturing that energy requires experience, timing, and attention to detail. At the 2025 Customs Brokers & Freight Forwarders Federation Conference, I had the privilege of photographing delegates, speakers, and celebrations — earning praise from MC Greg Ward for a seamless, professional approach.

Architecture, Commercial

Project Snapshot: Hawke’s Bay Regional Research & Archives Centre

Architecture, Commercial

The new Hawke’s Bay Regional Research & Archives Centre is both a vital archive and a bold architectural statement. I photographed the building at dawn to reveal its form and textures, then used AI to animate the imagery — bringing the play of light and shadow to life.

Architecture, Commercial

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Simon Cartwright Photography Ltd