PhotoNews

Latest Insights

Featured

Photography Builds Brands. Content Just Feeds Them.

Business, Brand, Marketing

Photography Builds Brands. Content Just Feeds Them.

Business, Brand, Marketing

In a world obsessed with “content,” brands are starting to forget what great imagery really does. Photography isn’t just about filling a feed, it’s about building visual credibility that lasts. Here’s why crafted photography still outperforms content creation, every time.

Read More →

Business, Brand, Marketing

Capturing the Energy of Business Conferences

Capturing the Energy of Business Conferences

Conferences are where ideas are shared, partnerships formed, and brands come to life. Capturing that energy requires experience, timing, and attention to detail. At the 2025 Customs Brokers & Freight Forwarders Federation Conference, I had the privilege of photographing delegates, speakers, and celebrations — earning praise from MC Greg Ward for a seamless, professional approach.

Read More →

Project Snapshot: Hawke’s Bay Regional Research & Archives Centre

Architecture, Commercial

Project Snapshot: Hawke’s Bay Regional Research & Archives Centre

Architecture, Commercial

The new Hawke’s Bay Regional Research & Archives Centre is both a vital archive and a bold architectural statement. I photographed the building at dawn to reveal its form and textures, then used AI to animate the imagery — bringing the play of light and shadow to life.

Read More →

Architecture, Commercial

The AI Search Revolution: A New Blueprint for Business Visibility

Business, Brand, Marketing

The AI Search Revolution: A New Blueprint for Business Visibility

Business, Brand, Marketing

Google’s AI-powered search is rewriting the rules for online visibility. With AI Overviews summarising answers directly in search results, businesses face a new challenge: fewer clicks from generic searches. The key to staying visible and attracting qualified clients now lies in building clear, authoritative content and investing in high-quality visuals that get you cited by AI. This post outlines your new strategic baseline for success.