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Simon Cartwright | Photography 11/08/2025 Simon Cartwright | Photography 11/08/2025

Celebrating a Big Week at the 2025 NZIPP IRIS Awards

Honoured to celebrate a big week at the 2025 NZIPP IRIS Awards in Christchurch, bringing home 2 Silver Distinctions, 5 Silvers, and 4 Bronzes across multiple categories – and being named a finalist for New Zealand Professional Travel Photographer of the Year award!

Simon Cartwright | Photography 08/08/2024 Simon Cartwright | Photography 08/08/2024

2024 NZIPP IRIS Awards Results

New Zealand Institute of Professional Photography 2024 IRIS Awards results are in…

Simon Cartwright | Photography 06/12/2022 Simon Cartwright | Photography 06/12/2022

NZIPP Professional Commercial Photographer Accreditation

Earlier this year I decided that as part of my professional development I wanted to submit a portfolio of commercial images, and review my business practices with the aim of gaining my Professional Commercial Photographer Accreditation with the New Zealand Institute of Professional Photography (NZIPP).

Business, Brand, Marketing

Photography Builds Brands. Content Just Feeds Them.

In a world obsessed with “content,” brands are starting to forget what great imagery really does. Photography isn’t just about filling a feed, it’s about building visual credibility that lasts. Here’s why crafted photography still outperforms content creation, every time.

Capturing the Energy of Business Conferences

Conferences are where ideas are shared, partnerships formed, and brands come to life. Capturing that energy requires experience, timing, and attention to detail. At the 2025 Customs Brokers & Freight Forwarders Federation Conference, I had the privilege of photographing delegates, speakers, and celebrations — earning praise from MC Greg Ward for a seamless, professional approach.

Architecture, Commercial

Project Snapshot: Hawke’s Bay Regional Research & Archives Centre

The new Hawke’s Bay Regional Research & Archives Centre is both a vital archive and a bold architectural statement. I photographed the building at dawn to reveal its form and textures, then used AI to animate the imagery — bringing the play of light and shadow to life.

The AI Search Revolution: A New Blueprint for Business Visibility

Google’s AI-powered search is rewriting the rules for online visibility. With AI Overviews summarising answers directly in search results, businesses face a new challenge: fewer clicks from generic searches. The key to staying visible and attracting qualified clients now lies in building clear, authoritative content and investing in high-quality visuals that get you cited by AI. This post outlines your new strategic baseline for success.

PhotoNews

There’s always a lot going on in the photography world. Subscribe to keep up with the latest issues and emerging trends.

Celebrating a Big Week at the 2025 NZIPP IRIS Awards

2024 NZIPP IRIS Awards Results

NZIPP Professional Commercial Photographer Accreditation

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