In a crowded marketplace, a strong brand identity is indispensable. It’s more than logos or colours—it's your unique fingerprint, setting you apart and resonating deeply with your audience. Here are 6 photography-related tips to help elevate your brand, making it not just seen, but become truly unforgettable.

Want to know more about what makes Simon tick? Check out this short Q & A…

Launched in 2012, Food and Wine Classic (F.A.W.C.) is Hawke's Bay's premier culinary festival, celebrating the region's rich food and wine heritage.

Recently completed architectural exterior and interior photography for Alexander Construction at T.R. Group in Hastings, Hawke’s Bay by Simon Cartwright.

Can you believe we're almost a month into a brand new financial year - or at least, the majority of NZ businesses are. It’s that time again, we're gearing up, setting our sights on fresh goals, and preparing to tackle any challenges head-on. This year, more than anything, unleashing the magic of professional marketing and event photography could well be your ace in the hole for smashing those targets.

Recently I had the privilege of photographing the vibrant and lively local event, Taste Hastings. As I wandered Heretaunga Street, with my twin Canon R5 cameras at the ready, it was evident that it was going to be a fantastic evening!

Experience the Winter Native Tree Planting Day at Te Mata Peak through our latest blog post. Discover how community efforts, environmental stewardship, and local businesses came together to enhance and preserve Hawke's Bay's stunning landscape.

Hastings District Council - Te Kaunihera ā-Rohe o Heretaunga Vibrancy Fund sculpture photography…

Project Snapshot: Website Photography for CR Automation by Hawke’s Bay website photographer, Simon Cartwright

When an earthquake strikes, just as you hit the shutter button on the first person, you know the shoot's going to go one of two ways...

Recently completed restaurant interior photography for McDonald’s Hastings franchise…

Recently completed project photography at Dermatology Hawke’s Bay for MCL Construction.

Recently I had the pleasure of spending a couple of days capturing the action at the Green Cross Health conference in Napier…

Recently completed project photography of Rodney Green Foundation Arena for Apollo Projects and Pettigrew-Green Arena.

February saw me taking the long Emirates flight back to Wakefield in the UK for a couple of weeks….

As we approach the end of 2022, I thought I’d take time out and look back on the past 12 months…

In November, as part of the Hawke’s Bay Food & Wine Classic, aka F.A.W.C!, Hastings District Council and Hawke’s Bay Wine held a fantastic evening of wine, food and entertainment that took over the Heretaunga Street East Block in Hastings. SCP was commissioned to capture the event, and we had a blast doing so!

After moving to New Zealand almost 12 years ago, the Hastings Municipal Building was one of the first locations that I photographed in. Check it out now!

Earlier this year I decided that as part of my professional development I wanted to submit a portfolio of commercial images, and review my business practices with the aim of gaining my Professional Commercial Photographer Accreditation with the New Zealand Institute of Professional Photography (NZIPP).

New World Owner / Operator evening celebration… A fantastic event at Elephant Hill! Check out a selection of the images captured here…